Director of TikTok Commerce Strategy

Join PT Digital Horizon Indonesia, a cutting-edge e-commerce and digital marketing powerhouse, as our Director of TikTok Commerce Strategy in Pangkalpinang. This is a groundbreaking opportunity to lead our TikTok commerce initiatives, driving e-commerce growth and innovation in Bangka Belitung. As the Director, you'll spearhead our TikTok commerce strategy, leveraging the platform's vast user base to boost our online sales and brand visibility. With a dynamic team and a supportive leadership environment, you'll have the chance to shape the future of digital commerce in this rapidly evolving market.

In this role, you'll work closely with cross-functional teams to develop and implement data-driven TikTok commerce strategies. You'll analyze market trends, competitor activities, and consumer behavior to create engaging content that resonates with our target audience. By utilizing TikTok's advanced tools and features, you'll optimize our ads, live streams, and shoppable content to maximize our return on investment. Your strategic insights will be crucial in helping us achieve our sales targets and maintain a competitive edge in the e-commerce landscape.

PT Digital Horizon Indonesia is committed to fostering a culture of innovation and continuous learning. As our Director of TikTok Commerce Strategy, you'll have the opportunity to collaborate with industry experts, attend relevant workshops, and stay updated on the latest trends in digital marketing. With a salary range of Rp 120,000,000 - Rp 200,000,000 per month, this is a rewarding position that offers both professional growth and financial stability.

📋 Tanggung Jawab Pekerjaan

• Develop and execute a comprehensive TikTok commerce strategy to drive e-commerce growth and sales.
• Analyze market trends, competitor activities, and consumer behavior to create engaging and effective content.
• Optimize TikTok ads, live streams, and shoppable content to maximize return on investment.
• Collaborate with cross-functional teams to ensure seamless integration of TikTok commerce initiatives with our overall business strategy.
• Monitor and report on key performance indicators (KPIs) to measure the success of our TikTok commerce efforts.
• Stay updated on the latest trends and best practices in digital marketing and TikTok commerce.
• Provide strategic insights and recommendations to senior management to support our e-commerce goals.
• Foster a culture of innovation and continuous learning within the team.

🎓 Kualifikasi & Syarat

• Bachelor's degree in Marketing, Business Administration, or a related field.
• 8-10 years of experience in digital marketing, e-commerce, or a similar role.
• Proven track record of successfully leading and executing TikTok commerce strategies.
• Strong understanding of TikTok's platform features, tools, and algorithms.
• Excellent analytical and strategic thinking skills.
• Proficient in using data analytics tools such as Google Analytics, Meta Business Suite, and TikTok Ads Manager.
• Strong communication and interpersonal skills, with the ability to collaborate effectively with cross-functional teams.
• Ability to manage multiple projects and prioritize tasks in a fast-paced environment.

🛠️ Keahlian

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